17 docs tagged with "market-phase"

The six operational anti-patterns of Phase 5: from launch as arrival to the frozen Context Document. With detection signals and prevention.

The five Phase 5 artifacts: Signal Log, Context Update Record, Iteration Brief, KPI Dashboard, and living Context Document. With templates and creation sequence.

Construction is not the end of thinking. It's the way to put thinking to the test. Three specific transfers connect AI Build Phase to Market Phase.

Context Debt in Phase 5 occurs when the market sends change signals and the Context Document doesn't incorporate them. It's not technical — it's semantic.

Phase 5 has no duration. It has a permanent regime. What varies is the intensity of effort depending on Context Document maturity and the product's lifecycle stage.

The internal structure of the Market Phase cycle: nested loops, cadences, the signal-cause-context chain, and the Context Document update flow.

Not all market signals have the same value. The core skill of Phase 5 is reading the right data the right way and translating it into Context Document updates.

Phase 5 has no Gate Review because there is no next phase. It has a continuous health criterion indicating whether the learning system is operating correctly.

Operational guide for executing Phase 5: measurement activation, signal capture, interpretation, Context Document updates, and iteration cycles.

The market as a permanent teacher. The phase where reality refines the Context Document and transforms hypotheses into verified knowledge.

Phase 5 is progressively automated: from instrumented observation to a learning system. The precision of the Context Document determines how much automation is viable.

Phase 5 is not the end of the methodology. It's the transition from a linear cycle to a learning spiral where each turn produces a more precise Context Document.

A mature Context Document — one that has survived twelve months of Market Phase — contains the deepest understanding available about the problem, the solution, and the context in which both operate.

The five steps of Phase 5: measurement system activation, signal capture, interpretation, Context Document update, and Iteration Brief.

Market Phase is a continuous process of capturing, interpreting, and acting on market signals. It is not hypothesis validation, user feedback collection, or a sprint cycle.

Phase 5 is not an isolated product process. It's the continuation of the organizational consensus built in Phase 2. Stakeholders from Phases 1 and 2 actively participate.

Phase 5 exists so the market stops being a silent judge and becomes a permanent teacher. Without it, the Context Document freezes at the moment of launch.