The step-by-step process

Phase 5 doesn't have an end. But it does have a structure that repeats in cycles of varying frequency. The process is not linear — it's a system of nested loops with different cadences. The innermost loop operates continuously and automatically. The outermost loop operates quarterly and requires deep strategic thinking.

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Step 1. Measurement system activation

Connect the KPI & OKR Register to concrete instrumentation and activate the Signal Log.

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Step 2. Signal capture

Operate continuous capture across automatic, structured, and contextual layers.

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Step 3. Signal interpretation

Transform raw signals into knowledge through weekly, monthly, and quarterly interpretation sessions.

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4

Step 4. Context Document update

Update the Context Document with full traceability from market signals to context changes.

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5

Step 5. The Iteration Brief and the new iteration

Write the Iteration Brief marking the transition between a learning cycle and the next construction cycle.

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