Phase 01: Problem Phase
The art of understanding before solving. The phase where the team commits to understanding the real problem before thinking about solutions.
The art of understanding before solving. The phase where the team commits to understanding the real problem before thinking about solutions.
Six fundamental questions structure the investigation. Each opens a different angle on the problem to compose a complete picture.
A structured process with four clear steps: kick-off, in-depth interviews, findings synthesis, and Problem Statement drafting and validation.