The step-by-step process

Problem Phase is not a free-form activity. It's a structured process with four clear steps, each with a specific purpose and a partial deliverable that feeds the next. Discipline in the sequence is what differentiates a rigorous discovery from a well-intentioned conversation.

1

Step 1. Discovery Kick-off

Align scope, build the Actor Map, document starting hypotheses, and design the Interview Guide.

›

2

Step 2. In-depth interviews

Structured conversations designed to extract the real experience of the people who live the problem.

›

3

Step 3. Findings synthesis

The team meets with all notes and works together to identify patterns, tensions, and the real problem.

›

4

Step 4. Drafting and validating the Problem Statement

The clearest expression of the real problem, validated with users and Decision Owner.

›