01. The problem is sacred
Never assume you understand the problem. The real problem is rarely the one presented in the first conversation.
Never assume you understand the problem. The real problem is rarely the one presented in the first conversation.
Don't ask the client what solution they need. Ask them what hurts, what slows them down, what costs them.
When the Gate Review is complete, the team earns the right to think about solutions. The Problem Statement becomes the foundation for everything that follows.
The art of understanding before solving. The phase where the team commits to understanding the real problem before thinking about solutions.
No team enters discovery with a blank mind. These are the most common biases and the antidotes we apply to counteract them.
Six fundamental questions structure the investigation. Each opens a different angle on the problem to compose a complete picture.
The unstoppable urge to jump to solutions is the number one enemy of good discovery. The antidote is seeking evidence that contradicts your assumptions.
Most failures in this phase don't come from doing it poorly, but from confusing it with something else.
The composition of the discovery team is a design decision that determines the quality of what you'll discover. The Actor Map changes everything.
Problem Phase exists to interrupt the pattern of building without understanding. It's the highest-return investment in the entire process.