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08. Iterating is not repeating

Each iteration must incorporate new information. If you return to the same point without learning something new, you're not iterating.

Phase 05: Market Phase

The market as a permanent teacher. The phase where reality refines the Context Document and transforms hypotheses into verified knowledge.

The learning spiral

Phase 5 is not the end of the methodology. It's the transition from a linear cycle to a learning spiral where each turn produces a more precise Context Document.

Why this phase exists

Phase 5 exists so the market stops being a silent judge and becomes a permanent teacher. Without it, the Context Document freezes at the moment of launch.