The cognitive biases that sabotage discovery
No team enters discovery with a blank mind. These are the most common biases and the antidotes we apply to counteract them.
No team enters discovery with a blank mind. These are the most common biases and the antidotes we apply to counteract them.
The unstoppable urge to jump to solutions is the number one enemy of good discovery. The antidote is seeking evidence that contradicts your assumptions.